Your year, in your hands. Turn your BeReal moments into custom View-Master reels reliving your life, one click at a time.
Company
Concept
Timeline
2025
—
2025
Role
Designer
Project overview
BeReal captures life as it happens, but those moments live almost entirely on-screen. At the same time, nostalgia-driven products and physical artifacts are resurging—people are craving ways to hold onto their memories, not just scroll past them.
Digital memories are easy to capture, but hard to hold onto. Most of what we document lives on our phones, seen once, then forgotten. Inspired by the cultural anticipation of products like Spotify Wrapped, the idea reimagines how personal data can become something physical, shareable, and lasting. Instead of a recap you view once, your year becomes something you can revisit; one reel at a time.
My role
I developed this concept as a self-initiated exploration of how digital products can extend into physical experiences. The project focused on defining the opportunity, shaping the product vision, and designing the end-to-end experience—from capturing BeReal moments to generating and interacting with custom View-Master reels.
I explored how familiar behaviors, like reviewing yearly recaps, could evolve into something more tangible, creating a bridge between everyday digital interactions and physical memory artifacts.
Challenges
The challenge wasn’t just creating a novel product; it was making the idea feel natural within existing user behavior. People are used to passive, digital recaps like Spotify Wrapped, but translating that into a physical product introduces new questions:
- Why would someone want this in physical form?
- When does it become meaningful rather than gimmicky?
- How does it fit into existing habits without adding friction?
The goal was to design something that felt emotionally resonant and culturally relevant, while still grounded in behaviors people already understand: capturing moments, revisiting them, and sharing them with others.
Results
This concept reframes BeReal not just as a platform for capturing moments, but as a way to preserve them beyond the screen. By turning digital memories into custom View-Master reels, the experience creates a new layer of value, transforming fleeting content into something tangible, collectible, and shareable.
While conceptual, the project highlights an opportunity for brands to move beyond purely digital engagement and explore products that bridge physical and digital experiences, especially in moments of reflection, like yearly recaps.
What I learned
This project reinforced that meaningful product ideas often live at the intersection of behavior, culture, and emotion. Rather than inventing entirely new behaviors, the strongest concepts build on what people already do: capturing moments, revisiting memories, and sharing experiences, then extend those behaviors into new formats. It also highlighted the growing opportunity for digital products to create lasting value by moving beyond the screen, designing scalable experiences that people can hold, revisit, and connect over.
Latest projects
Your year, in your hands. Turn your BeReal moments into custom View-Master reels reliving your life, one click at a time.
Company
Concept
Timeline
2025
—
2025
Role
Designer
Project overview
BeReal captures life as it happens, but those moments live almost entirely on-screen. At the same time, nostalgia-driven products and physical artifacts are resurging—people are craving ways to hold onto their memories, not just scroll past them.
Digital memories are easy to capture, but hard to hold onto. Most of what we document lives on our phones, seen once, then forgotten. Inspired by the cultural anticipation of products like Spotify Wrapped, the idea reimagines how personal data can become something physical, shareable, and lasting. Instead of a recap you view once, your year becomes something you can revisit; one reel at a time.
My role
I developed this concept as a self-initiated exploration of how digital products can extend into physical experiences. The project focused on defining the opportunity, shaping the product vision, and designing the end-to-end experience—from capturing BeReal moments to generating and interacting with custom View-Master reels.
I explored how familiar behaviors, like reviewing yearly recaps, could evolve into something more tangible, creating a bridge between everyday digital interactions and physical memory artifacts.
Challenges
The challenge wasn’t just creating a novel product; it was making the idea feel natural within existing user behavior. People are used to passive, digital recaps like Spotify Wrapped, but translating that into a physical product introduces new questions:
- Why would someone want this in physical form?
- When does it become meaningful rather than gimmicky?
- How does it fit into existing habits without adding friction?
The goal was to design something that felt emotionally resonant and culturally relevant, while still grounded in behaviors people already understand: capturing moments, revisiting them, and sharing them with others.
Results
This concept reframes BeReal not just as a platform for capturing moments, but as a way to preserve them beyond the screen. By turning digital memories into custom View-Master reels, the experience creates a new layer of value, transforming fleeting content into something tangible, collectible, and shareable.
While conceptual, the project highlights an opportunity for brands to move beyond purely digital engagement and explore products that bridge physical and digital experiences, especially in moments of reflection, like yearly recaps.
What I learned
This project reinforced that meaningful product ideas often live at the intersection of behavior, culture, and emotion. Rather than inventing entirely new behaviors, the strongest concepts build on what people already do: capturing moments, revisiting memories, and sharing experiences, then extend those behaviors into new formats. It also highlighted the growing opportunity for digital products to create lasting value by moving beyond the screen, designing scalable experiences that people can hold, revisit, and connect over.